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our story

SHE x SHINES is a combination of both Anna Laura & Alexandria's shared mission in the power of women supporting women and dreaming big.


Alex and Anna Laura met through Instagram, connecting over speech therapy, network marketing, and their shared love of social media.


"We went out to coffee - turned drinks- and knew right then we wanted to do something together... We just didn't know what that would be!"


Over the next eighteen months, each went on a parallel path pursuing ways to serve entrepreneurial women- Alex through her SHE events, and Anna Laura through her branding photography company, The Shine Studio.

"We were doing two separate things, but the one common thread was we both had a passion for helping other women find their own niche and their entreprenerial passions."

In Winter 2018, in the spirit of Connection, Community, and GirlTalk, the two women combined forces , and SHE x SHINES was created...

our mission

Our mission is to provide the resources & space for women to support one another professionally & personally- whether a full-time career woman with a side business or a full-time entrepreneur; and connect them with their local fierce crew through events and digital content.

We believe in fostering a sense of community, inclusion, and support...with a glass of champagne in hand!

meet the founders

Anna Laura Sommer

As a professional brand & influencer photo-grapher at her company, The Shine Studio, as well as serial entrepreneur, Anna Laura loves creating spaces for creatives & professionals to shine.


After losing her oldest brother in Afghanistan, Anna Laura underwent years of darkness, both personally and professionally. Once she realized how much being in community with others helped her heal and grow, she knew she had to foster that space for other women, whether in a photography sesh, SXS event, or just a good ol' coffee date!

Loves: champagne and a good photo op!, her hubs & fur baby, and saying "y'all" and "bless your heart"- like any true Southern gal!

Alexandria Wynter Russell

As an NYC native and Philly transplant, Alex has made a new home in the city of brotherly love as a speech-language pathologist and entrepreneur.

As a proud career woman scrolling the 'Gram, Alex felt there was a space missing in the social media world for career women with an entrepreneurial drive and women working multiple jobs or businesses. In 2018, Alex launched SHE with Alex Wynter - a networking & social list for professional women in the city. By joining SHE, women could connect with like-minded ladies for a new workout buddy or business advice.


Loves: Her preferred method of hanging out includes champagne, bacon, and anything that glitters.

I attended my first event this month, and it was amazing! Anna Laura and Alex did such a great job of creating an event atmosphere that was exciting and electric, but warm and welcoming at the same time. Truly felt like hanging out with old friends!

Melody B.

graphic designer