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017. Three steps to discover your ideal target audience

006. Three steps to discover your ideal audience

Listen On: Apple Podcasts | Spotify

In today's episode we are chatting about how to discover your ideal audience and why you need this information to grow a brand. In the last few days as the support and recognition of black creators, professionals, & entrepreneurs has grown - you've probably gained a ton of new followers OR your feed has grown to include some new faces. We know how important it is for you to figure out who you’re talking to in order to give clarity and direction on how to improve your service or know what product your community needs. When you know how to speak directly to your audience through social media or marketing copy, it converts followers into clients, and clients into raving fans.

We're dropping major advice on:

How to get specific with who you’re serving
How to captivate your audience’s attention
How to stand out from others in your market

Resources from this episode:

5 Questions to get determine your Ideal Audience (DOWNLOAD this free bonus!)

The SXS Academy Brand Foundations Bundle

Don’t forget to leave a review/comment with your thoughts on balance, or share a key takeaway from this episode! And don't forget to subscribe on Apple Podcasts or Spotify, so you never miss out!


Show Notes

  • Tip 1: Time to get specific - when we try to help everyone, you actually help no one (2:34)

  • How to use your mission statement to get specific (3:50)

  • What’s an avatar and how can you use one to get specific in your business (4:10)

  • Using an empathy map to define your avatar (5:30)

  • Questions to ask yourself to get started on defining your avatar (6:35)

  • Tip 2: Captivating your audience’s attention (8:00)

  • Defining an experience for your audience & showing them you care (8:35)

  • Tip 3: How to stand out (9:30)

  • Different ways to use market research online and IRL (9:50)

  • Identifying your voice online: How do you speak to your audience? Sassy or sweet? (11:15)

  • Why are we niche-ing down again? (13:00)

  • Recap (13:30)

This episode is brought to you by The SXS Academy, a digital library of masterclasses and resources created by your favorite female entrepreneurs and professionals… as well as your SHE X SHINES founders. In the Academy, we’re all about helping you build your business or dream career with the support of your fierce crew, so you can learn how to define your target market, build a solid financial foundation for your life and biz, plan and run a successful event, rock your next speaking gig, and so much more. With three different levels of membership from 1:1 strategy sessions to group masterminds, we know you’ll find your place at the Academy. Head over to to learn more!

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