020. Pinterest as a Traffic Driver for Your Brand with Allison Hodges, Freelancer & Lifestyle Blogger
Listen On: Apple Podcasts | Spotify
Allison Hodges is the creator and owner of the fashion and lifestyle blog The Savvy Camel, a hub for inspiration for everything from approachable and affordable style to home decorating tips to wellness. The ultimate mission of The Savvy Camel is to help every woman know that she can be stylish, confident, happy and healthy without being extravagant.
In this episode, we dive into how Allison has built connection within her community by sharing her 11+ year journey of living with Crohn's Disease, showing that life isn't always picture perfect. Allison also shares with us why Pinterest is the next platform you should utilize to grow your brand. You'll receive valuable tips on how to create and optimize your content for Pinterest, and the resources that will allow you to scale your brand on this platform! Join Allison as she helps you master the exact steps she used to diversify her platform as a successful blogger with over 3 million monthly views on Pinterest.
LISTEN TO THE EPISODE
We talk about:
Tips for content creation as a blogger & freelancer
Why you should use Pinterest for your brand
How to use Pinterest effectively
Resources from this episode:
Allison’s Course at The SXS Academy: Pinterest as a Traffic Driver for your Brand
Allison’s beginnings in freelancing and blogging
A new life in Florida
How a major campaign with Tylenol has fueled her drive as a freelancer and helped her brand evolve
Living with Crohn’s disease: how its impacted her business and she has used her platform to spread awareness
How Allison balances blogging and freelancing
Tips for what to include in your portfolio as a freelancer
Top skills to have if you want to get into freelancing
A sneak peek into Allison’s Academy course: Pinterest as a Traffic Driver for Your Brand
When you should use Pinterest for your brand
The main difference between the content shared on Pinterest & IG
The dos and don’ts of using Pinterest + apps for managing/organizing
Rapid fire SXS question round
Allison Hodges is a freelancer and, creator and owner of the fashion and lifestyle blog The Savvy Camel - a hub for inspiration for everything from approachable and affordable style to home decorating tips to wellness. The ultimate mission of The Savvy Camel is to help every woman know that she can be stylish, confident, happy and healthy without being extravagant.
Allison relocated from the Philadelphia suburbs to Florida with her husband, Charlie and their pup, Aspen. She is originally from North Carolina and takes pride in our southern roots. Some fun facts: “I don’t drink caffeine, I’ve been living with Crohn’s Disease for over 10 years, I sing my lungs out in the car and shower, and I have 3 tattoos that always come as a shock to people.”
How Allison is playing a role in Black Lives Matter:
Online: Attending Zoom panels on activism, Sharing information on her social media sites
Offline: Reading So You Want to Talk About Race by Ijeoma Oluo. Supporting Black businesses. Watching movies/documentaries/TV shows about racism.
Connect with Allison:
#SHExSHINES #podcast #theshexshinespodcast #sxspodcast #sxsacademy #newpodcast #womenspodcast #businesspodcast #entrepreneurpodcast #multipassionate #marketing #inspirationalwomen #womenownedbusiness #freelancer #fthesavvycamel #lifestyleblogger #contentcreationtips #brandingtips #networkingtips #growyourbrand #pinteresttips #pinteresthacks #floridablogger #crohnsdisease #crohnsawareness #pinterest