021. Diversifying Platforms to Shake Up Your Marketing: a live SXS Masterclass


021. Diversifying Platforms to Shake Up Your Marketing: a live SXS Masterclass


Listen On: Apple Podcasts | Spotify

If you’re relying solely on Instagram to connect with your audience or potential clients, Like a good cocktail, sometimes you gotta shake things up! Whether your primary content is visual, audio, or written, we walk through the best content for 9 different platforms, such as blogs, podcasts, LinkedIn, Pinterest, email marketing, and more.


In this replay of our SXS Masterclass, Diversifying Platforms: Shake Up Your Marketing + Master Other Outlets, we’ll help open your eyes to new platforms and methods to help increase brand awareness and exposure, increase engagement to create a bigger reach and impact, and connect with your community in the way that best suits their needs. (originally aired 6/9/20)



Get ready to learn how to: 

Determine which social media platforms to use for your brand
Plan the appropriate content for each platform
Use apps & tools to manage content across multiple social media accounts

Resources from this episode:


Show Notes:

  • New to SXS? Anna Laura & Alex introduce themselves & share some fun facts

  • The mission of SHExSHINES & why we created it

  • Get comfortable with 1 platform before adding on more: An overview of what to expect from this episode and who will benefit from listening

  • Meet Sasha & Allison: Academy Guest Lecturers & Webinar Guests

  • PART 1: LEARN WHY IT’S IMPORTANT TO DIVERSIFY YOUR PLATFORMS

  • 3 Reasons to Diversify

  • The KISS Method: How do I know when to diversify?

  • PART 2: DETERMINE WHICH SOCIAL MEDIA PLATFORMS TO USE FOR YOUR BRAND

  • Analytics of user demographics for FB and IG

  • PART 3: PLANNING THE APPROPRIATE CONTENT FOR EACH PLATFORM

  • A review of 9 social media platforms

  • How to find out which platforms your audience prefers

  • The goal, How to use it, Age demographics, and Best performing content for the following platforms:

  • Website

  • Email marketing (by Sasha) Pinterest (by Allison)