021. Diversifying Platforms to Shake Up Your Marketing: a live SXS Masterclass


021. Diversifying Platforms to Shake Up Your Marketing: a live SXS Masterclass


Listen On: Apple Podcasts | Spotify

If you’re relying solely on Instagram to connect with your audience or potential clients, Like a good cocktail, sometimes you gotta shake things up! Whether your primary content is visual, audio, or written, we walk through the best content for 9 different platforms, such as blogs, podcasts, LinkedIn, Pinterest, email marketing, and more.


In this replay of our SXS Masterclass, Diversifying Platforms: Shake Up Your Marketing + Master Other Outlets, we’ll help open your eyes to new platforms and methods to help increase brand awareness and exposure, increase engagement to create a bigger reach and impact, and connect with your community in the way that best suits their needs. (originally aired 6/9/20)



Get ready to learn how to: 

Determine which social media platforms to use for your brand
Plan the appropriate content for each platform
Use apps & tools to manage content across multiple social media accounts

Resources from this episode:


Show Notes:

  • New to SXS? Anna Laura & Alex introduce themselves & share some fun facts

  • The mission of SHExSHINES & why we created it

  • Get comfortable with 1 platform before adding on more: An overview of what to expect from this episode and who will benefit from listening

  • Meet Sasha & Allison: Academy Guest Lecturers & Webinar Guests

  • PART 1: LEARN WHY IT’S IMPORTANT TO DIVERSIFY YOUR PLATFORMS

  • 3 Reasons to Diversify

  • The KISS Method: How do I know when to diversify?

  • PART 2: DETERMINE WHICH SOCIAL MEDIA PLATFORMS TO USE FOR YOUR BRAND

  • Analytics of user demographics for FB and IG

  • PART 3: PLANNING THE APPROPRIATE CONTENT FOR EACH PLATFORM

  • A review of 9 social media platforms

  • How to find out which platforms your audience prefers

  • The goal, How to use it, Age demographics, and Best performing content for the following platforms:

  • Website

  • Email marketing (by Sasha) Pinterest (by Allison)

  • Instagram

  • Facebook

  • Twitter

  • LinkedIN

  • YouTube

  • Podcast

  • 1 post, 9 platforms: How we used an IG post on networking across multiple platforms

  • PART 4: APPS FOR ORGANIZING AND SCHEDULING

  • Organizing: GoogleDocs, AirTable, Trello

  • Scheduling: Plann, Planoly, Hootsuite, Tailwind, UnionMetrics*

  • What's the SXS Academy all about?

  • Q&A on best practices using multiple platforms

  • Live reviews from SXS Academy members


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This episode is brought to you by The SXS Academy, a digital library of masterclasses and resources created by your favorite female entrepreneurs and professionals… as well as your SHE X SHINES founders. In the Academy, we’re all about helping you build your business or dream career with the support of your fierce crew, so you can learn how to define your target market, build a solid financial foundation for your life and biz, plan and run a successful event, rock your next speaking gig, and so much more. With three different levels of membership from 1:1 strategy sessions to group masterminds, we know you’ll find your place at the Academy. Head over to shexshines.com/academy to learn more!




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