022. How to Turn Your Email List into Paying Clients with entrepreneur, Sasha Fedunchak
Listen On: Apple Podcasts | Spotify
In today’s episode we chat with multipassionate powerhouse Sasha, who helps female entrepreneurs find clarity of their brand through refined voice, visuals, and (our favorite word!) value. After spending more than a decade in the higher education and corporate world as Content and Marketing Director, Sasha left a six-figure salary to live life on her own terms, becoming a Certified Professional Coach and Energy Leadership Index Master Practitioner. She then went on to create 2 businesses - Vacay Beauty, and Fierce Boss Co.
Get ready to learn valuable marketing tips you can use TODAY to grow a successful email list and convert your followers to subscribers, and those subscribers to customers!
LISTEN TO THE EPISODE
We talk about:
Why email marketing is key to growing your business
The difference between email marketing vs. social media marketing
Tips for creating an email list & content to share with your audience
Resources from this episode:
Sasha’s Course at The SXS Academy: How to Turn Your Email List into Paying Clients
How to Create a Landing Page: An SXS Academy Resource
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Sasha’s Background in Business & Entrepreneurship:
Life in the corporate world
“What made you make the jump from full time employee to full time entrepreneur?”
Advice to women wanting to quit their full time job to go full time with their passion
The journey to building Vacay Beauty
“How did you decide you wanted to pursue Fierce Boss Co in addition to running 1 business?”
Lessons learned as an entrepreneur
Fierce Email Marketing: A sneak peek into Sasha’s Academy course
Her #1 tip to convert subscribers to clients
The importance in having an email list in addition to IG and FB
“When do you recommend the right time is to begin building your email list, and top tip to begin creating one?”
How email marketing works differently than social media marketing.
Recommendations on types of content to share on your email list
Rapid fire SXS question round
After spending more than a decade in the higher education and corporate world as Content and Marketing Director, Sasha left a six-figure salary to live life on her own terms, becoming a Certified Professional Coach and Energy Leadership Index Master Practitioner. She then went on to create 2 businesses - Vacay Beauty, and Fierce Boss Co.
At Vacay Beauty she provides natural spray tans and skincare that empowers glowgetters to LOVE the skin they're in-- and over at Fierce Boss Co., where her mission is to empower aspiring and new female entrepreneurs to unapologetically own who they are, create brands they’re obsessed with, and become fierce bosses with thriving, profitable businesses.
Connect with Sasha:
How Sasha is playing a role in BLM:
On and Offline: When the studio is open, she is donating 5% of Vacay Beauty profits to ALCU Nationwide, quarterly. Personal donations to Black Lives Matter, Campaign Zero, and Philly Bailout. Creating inclusive beauty and skincare products.
"Vacay Beauty stands with those protesting, those in pain, those making change, those amplifying Black and brown voice, and those committed to creating a more just country."
This episode is brought to you by Passion & Growth, a monthly subscription box with the mission to help you on your personal development journey. Through her journey of struggling with anxiety and self doubt, Lo, the creator of Passion & Growth, started a deep dive into personal development: asking herself the hard questions, reading, journaling, connecting with like-minded women. And now, through the Passion & Growth box, Lo is taking what she learned on her journey and is passing it on to other women. Passion & Growth is driven by the opportunity to ensure women feel encouraged, supported, and have a safe place where they can be unapologetically ambitious. Head over to passionandgrowth.com with code SHEXSHINES15 for 15% off at your first box, or visit the link in our show notes to shop!
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