025. Make the 'gram your jam with Shannon McKinstrie, Founder of Boutique Social DC


025. How to make the 'gram your jam with Shannon McKinstrie, Founder of Boutique Social DC


Listen On: Apple Podcasts | Spotify


Shannon is a social media manager, mentor, and strategist for her company, Boutique Social DC. She is passionate about helping small business owners grow a community around their brand through authentic and proven social media strategies.


In this episode, Shannon takes us on her journey from full-time employee to full-time entrepreneur and how she grew her business, Boutique Social DC. This episode is basically a sneak peek into her SHExSHINES Academy course. Grab a pen and paper!



LISTEN TO THE EPISODE


We talk about:

Shannon's 5 part social media growth strategy
How to use hashtags effectively
Best engagement practices for Instagram

Resources from this episode:

Shannons Course at The SXS Academy: How to Make the 'Gram your Jam


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Show Notes:

  • Shannon’s career journey, a life in media, and transition to full time entrepreneurship

  • Her advice on women wanting to go full time entrepreneur

  • Lessons learned as a business owner

  • How to authentically grow your brand on IG

  • Shannon’s killer hashtag strategy

  • Tips on how to effectively use IG stories

  • A sneak peek at her content creation plan

  • Shannon’s 5 part social media strategy for IG growth

  • Engagement practices for IG

  • SXS rapid fire round


About Shannon...

Shannon is a social media manager, mentor, and strategist for her company, Boutique Social DC. She is passionate about helping small business owners grow a community around their brand through authentic and proven social media strategies.


Connect with Shannon:

Instagram

Website



How Shannon is playing a role in BLM:


On and Offline:

  • Attended diversity+inclusion workshop with Simone McNishAttended Affirmative Action Workshop with Lattice Hudson

  • Donated to Scholarship for BIWOC Entrepreneurs with Jessa Glover

  • Donated to Sugarpunch Strategy Accelerator Scholarship Fund with Shante Gorman

  • Studied Inclusive Strategies Workbook from VP Wright

  • Donated to VP Wright’s Support Fund for black, indigenous, women of color (biwoc) creatives

  • Monthly donation to Buy From A Black Woman








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