025. How to make the 'gram your jam with Shannon McKinstrie, Founder of Boutique Social DC
Listen On: Apple Podcasts | Spotify
Shannon is a social media manager, mentor, and strategist for her company, Boutique Social DC. She is passionate about helping small business owners grow a community around their brand through authentic and proven social media strategies.
In this episode, Shannon takes us on her journey from full-time employee to full-time entrepreneur and how she grew her business, Boutique Social DC. This episode is basically a sneak peek into her SHExSHINES Academy course. Grab a pen and paper!
LISTEN TO THE EPISODE
We talk about:
Shannon's 5 part social media growth strategy
How to use hashtags effectively
Best engagement practices for Instagram
Resources from this episode:
Shannons Course at The SXS Academy: How to Make the 'Gram your Jam
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Show Notes:
Shannon’s career journey, a life in media, and transition to full time entrepreneurship
Her advice on women wanting to go full time entrepreneur
Lessons learned as a business owner
How to authentically grow your brand on IG
Shannon’s killer hashtag strategy
Tips on how to effectively use IG stories
A sneak peek at her content creation plan
Shannon’s 5 part social media strategy for IG growth
Engagement practices for IG
SXS rapid fire round
About Shannon...
Shannon is a social media manager, mentor, and strategist for her company, Boutique Social DC. She is passionate about helping small business owners grow a community around their brand through authentic and proven social media strategies.
Connect with Shannon:
How Shannon is playing a role in BLM:
On and Offline:
Attended diversity+inclusion workshop with Simone McNishAttended Affirmative Action Workshop with Lattice Hudson
Donated to Scholarship for BIWOC Entrepreneurs with Jessa Glover
Donated to Sugarpunch Strategy Accelerator Scholarship Fund with Shante Gorman
Studied Inclusive Strategies Workbook from VP Wright
Donated to VP Wright’s Support Fund for black, indigenous, women of color (biwoc) creatives
Monthly donation to Buy From A Black Woman
Connect with SHE x SHINES: visit | instagram | podcast | linkedin
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