026. Creating influence: the hard truth about being an influencer
Listen On: Apple Podcasts | Spotify
We want to preface this entire episode with this: we want to see you succeed. Whatever dreams have been placed on your heart, we want you to go after them— and in the process, we want you to value yourself and the most precious resource you’ve been given: your time. That said, we’ll be laying down some hard facts that aren’t often addressed in the online space - being underpaid as an influencer.
Now, depending on your mission or whether you’re building a business or just dabbling in a hobby - you may have a completely different reaction to this. So today, we are really speaking to those women out there who are looking to truly create something of their own with the long-term goal of not having to rely on other businesses for content or money.
We talk about:
How much influencers actually make
Lessons learned from past collabs
How to build influence around something you own
Resources from this episode:
Should Business Owners Be Influencers?: Jasmine Star Podcast Episode -
How to Win Friends and Influence People by Dale Carnegie
Anti-Racist Reading & Reflection Guide by SXS Academy Member: Victoria Ellyse
Show Notes:
How much influencers make
Meet Mallory: 27.2k Instagram followers, 109k YouTube subscribers
Meet Ava: 30.2K Instagram followers
Meet Sarah & Safiyah: 12.1K Instagram followers
Anna Laura & Alex’s experience with brand collaborations
A framework to help you decide: to collab or not collab
Figure out your own goals
Determine what stage you’re in: beginner, intermediate, advanced
Audit your resume & rates
Use social media as leverage
How to build influence around something you own
Connect with your audience
Tell a story
Put others first
Tips on creating something for your brand
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