- Aug 24, 2020
- 2 min read

028. Bizcation: BTS of creating a business, brand, & marketing strategy

Listen On: Apple Podcasts | Spotify

Whether with a biz partner or you’re rocking it as a solopreneur, having a bizcation is something you can do quarterly to make sure your branding, content, and business strategy are all in alignment and most importantly reflective of what your brand stands for.

Today, we’re taking you behind the scenes on how we structure our bizcations ( (™ lol)). Due to corona things got pushed back a little bit later than we liked, but we were so happy to have 5 days of the ultimate business slumber party in Philly with champagne, laptops, pizza, and photoshoots (sneak peek at the end of this post!).

We believe a bizcation helps keep the business running smoothly, ensures you’re on track with goals or if you need a reset, and that you’re not missing any key pieces to the puzzle.

We are going to quickly review 3 topics you can cover during your own bizcation!

You don't want to miss the details on:

Brand strategy: company values, ideal audience & customer experience

Business strategy: business plan and goal setting

Content & marketing strategy: content creation and photoshoots

Resources from this episode:

Business Model Generation by Alexander Osterwalder: guidelines on creating a business plan
The SHExSHINES Academy

Show Notes:

A mini recap of our weekend in Philly & what is a "bizcation"
Podcast review shoutout to Bre51
Brand Strategy
Ideal Client
Company values
Customer experience
Business Strategy
Business plan
Short term & Long term goals
The champagne dream
Content & Marketing Strategy
Caption creation
Philly photoshoot
The importance of accountability
The SXS Academy

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