029. Hiring, firing, and agile marketing with Janet Mesh, CEO of Aimtal
Listen On: Apple Podcasts | Spotify
Hand up if, when COVID hit, all your events, plans, posts, even some goals for 2020 went out the window? Yeah, girl. SAME. So…What do we do?!
We quickly thought: hey, wouldn’t a virtual event be amazing? We could still have the bubbly and connection, but be able to connect with so many more ladies across the country (and as it turns out, the globe)... so that’s precisely what we did!
As it turned out, what we did then was a great example of agile marketing. Haven’t heard of it? Yeah, neither have we until we chatted with Janet Mesh -- the CEO and cofounder of Aimtal: a digital + content marketing agency.
LISTEN TO THE EPISODE
We talk about:
A framework for prioritizing business tasks
Tips on building a team: hiring & firing
What is agile marketing
How to launch a new product or service
Resources from this episode:
Text "PODCAST" to 215-608-3002 and we'll send you a free business resource straight from The SXS Academy on How to Make your IG Bio Shine or a Monthly Business Checklist.
Janet’s beginnings: from IT to a 4 month break in South America
BTS of working with your significant other
Advice to women going full time in entrepreneurship
Janet's framework for prioritizing business tasks
Tips on hiring & firing
Establishing core values
How do you want business to operate
Assess level of support given to employees
Getting clear on who you are + what you stand for: Biggest lesson learned as a business owner
Mission of Aimtal & who they serve
WTH is agile marketing?!