029. Hiring, firing, and agile marketing with Janet Mesh, CEO of Aimtal


029. Hiring, firing, and agile marketing with Janet Mesh, CEO of Aimtal


Listen On: Apple Podcasts | Spotify


Hand up if, when COVID hit, all your events, plans, posts, even some goals for 2020 went out the window? Yeah, girl. SAME. So…What do we do?!


We quickly thought: hey, wouldn’t a virtual event be amazing? We could still have the bubbly and connection, but be able to connect with so many more ladies across the country (and as it turns out, the globe)... so that’s precisely what we did!


As it turned out, what we did then was a great example of agile marketing. Haven’t heard of it? Yeah, neither have we until we chatted with Janet Mesh -- the CEO and cofounder of Aimtal: a digital + content marketing agency.



LISTEN TO THE EPISODE

We talk about:


A framework for prioritizing business tasks
Tips on building a team: hiring & firing
What is agile marketing
How to launch a new product or service

Resources from this episode:

Trello

Hubspot

Clockify

Sprout Social


Don’t forget to leave us a review/comment. Let us know what need you’re filling with your business or a key takeaway from this episode... and don't forget to subscribe, so you never miss an episode!

Text "PODCAST" to 215-608-3002 and we'll send you a free business resource straight from The SXS Academy on How to Make your IG Bio Shine or a Monthly Business Checklist.



Show Notes:


  • Janet’s beginnings: from IT to a 4 month break in South America

  • BTS of working with your significant other

  • Advice to women going full time in entrepreneurship

  • Janet's framework for prioritizing business tasks

  • Tips on hiring & firing

  • Establishing core values

  • How do you want business to operate

  • Assess level of support given to employees

  • Getting clear on who you are + what you stand for: Biggest lesson learned as a business owner

  • Mission of Aimtal & who they serve

  • WTH is agile marketing?!