038. Creating a brand identity to stand out on Instagram


038. Creating a brand identity to stand out on Instagram


Listen On: Apple Podcasts | Spotify

If you’ve been listening for a bit, you know Instagram is one of our most favorite ways to connect with our community-- in fact, it’s how we met!


IG is not only a great way to build trust with your community but drive traffic to your site or landing page. To date, it’s how we’ve connected with most of our event attendees.


So whether you’re creating a personal brand or blog, or are a business owner, we want to help make sure you’re able to stand out from the crowd, increase your brand presence, and build trust and recognition… all with an IG brand that shines!



We talk about:

Being intentional online & sharing your story
Adding value
Crafting an IG Bio that slays
Visual Branding & engagement strategy


Resources from this episode:



Show Notes:

  • Showing up with intention

  • 3 important questions to ask yourself about your brand and social media use

  • Mindset tips building a brand on IG

  • Are you consuming too much content?

  • To follow or not to follow? - that is the question.

  • What to include in your IG Bio

  • Visual branding tips

  • Engagement strategy for IG



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This episode is brought to you by The SXS Academy, a digital library of masterclasses and resources created by your favorite female entrepreneurs and professionals… as well as your SHE X SHINES founders. In the Academy, we’re all about helping you build your business or dream career with the support of your fierce crew, so you can learn how to define your target market, build a solid financial foundation for your life and biz, plan and run a successful event, rock your next speaking gig, and so much more. With three different levels of membership from 1:1 strategy sessions to group masterminds, we know you’ll find your place at the Academy. Head over to shexshines.com/academy to learn more!