065. How to attract clients & build a strong community around your unique idea
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Do you have someone in your life who thinks completely different than you, but yet is still a dear close friend? Like someone you would never have expected to become such an important presence in your life, but now you can’t imagine your life without them?
I mean for us, it’s a 100% yes - Alex being from Queens was very sketpical at first she’d get along with an Arkansas farm girl. We probably shouldn’t make sense on paper but have become friends & biz besties and we’ve come to realize that’s exactly what makes community so special and so powerful. And that’s what happened with our guest today.
To be honest with you all - when we received Katie’s pitch to become a guest on our podcast, we were hesitant because her business isn’t anything like we’ve ever had on our show before -- but be are so grateful we kept an open mind, because we went on to have one of the most special conversations that you’re about to hear.
A little bit about her guest Katie Hess - she’s a flower alchemist, author of Flowerevolution and founder of LOTUSWEI, one of the world’s leading floral apothecaries. Katie teaches mindful-awareness practices at Flowerlounge events around the world, hands out flowers to strangers in urban Flower Flash Mobs + hosts the Flowerlounge Podcast with listeners in over 75 countries. Amazing, right?
So if you’re ready to hear this special conversation and learn how you can use your strengths to truly create a unique and thriving brand community around any idea -- then let’s dive in!
LISTEN TO THE EPISODE
You don't want to miss:
How she turned an idea into a product including her signature elixirs featured in O, The Oprah Magazine, The New York Times and the LA Times,
How her flower-powered community is thriving
The benefit of ending up in the wrong niche
How Katie plans to use flower remedies to impact the world
Resources from this episode:
Take the Lotuswei flower quiz! What do the flowers you’re most attracted to, say about you?
A 20-year history with flower remedy
Starting with no business experience or an idea that many people get
Katie finds herself in the wrong niche and pivots into a book launch
The healing powers of flowers and the mission behind the Lotuswei community
Katie’s “inner to outer” business approach
The evolution of the Lotuswei community and Katie’s personal growth
Katie’s advice to multipassionates on building your own community
Where to connect with Katie
The SXS Rapid Fire Question Round
Katie Hess is an expert of flower alchemy - using the healing power of flowers to awaken our true potential. She is the author of Flowerevolution and founder of LOTUSWEI, the world’s leading flower elixir apothecary. She travels in search of rare flowers with the healing qualities most needed by today’s world, from the forests of British Columbia, to sacred sites in India, rainforests in Costa Rica, hot springs in Iceland and the jungles of Taiwan.
Katie captures the lifeforce and activating potential of flowers and translates it into an accessible method to bring more happiness into our daily lives. One of the most sustainable forms of natural medicine, flower remedies are known for their short-term benefits like clarity, focus and sleep, with long-term benefits of rapid personal growth.
Having gathered empirical research from thousands of private clients, Katie created a flower essence library with elixirs now used by people in more than 50 countries. She teaches mindful-awareness practices at Flowerlounge events around the world, and hosts the Flowerlounge Podcast, featuring experts in unconventional paths to self-awareness, with listeners in more than 75 countries. She’s founder of the Self-Arising Nature Center in Phoenix, Arizona, a center for flower essence education, experiences and practitioner training.
Whether it’s hosting retreats, leading meditations, or her travels to find the planet’s most powerful flowers, the essence of Katie’s work is to awaken people to their own inner wisdom.
Connect with Katie:
Website - Use code PODCAST for 15% off your first order