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081. Should you share your personal values in your business? with LaTonya Wilkins

081. Should you share your personal values in your business? with LaTonya Wilkins, Founder and CEO of The Change Coaches and Author of Leading Below the Surface

Listen On: Apple Podcasts | Spotify

Have you ever felt stuck in a job that didn’t feel like a supportive environment? Maybe you’ve found yourself in a leadership position struggling to create a true sense of community with your staff? Or, like a majority of brands over the last year, you can't figure out how to combine your personal values with your business?

We gotchu, boo!

You’re going to love this conversation with LaTonya Wilkins, founder and CEO of The Change Coaches and author of Leading Below the Surface. LaTonya gives us an intro to her amazing book, and shares some major points on how we can all create a culture of belonging within our workplace and businesses.

Must-hear moments:

The major mindset shift you’re missing to use your intuition for decision making
The 3 prongs of R.E.A.L leadership
How to create a culture of belonging no matter what industry you’re in
Whether or not to share your brand values or personal beliefs within your business
Why your personal stories matter to your clients and community


Resources from this episode:

Show Notes:

  • LaTonya’s background in the corporate world

  • Her journey from MBA to entrepreneur

  • Advice on leaning into your intuition and gut

  • A background into LaTonya’s book, Leading Below the Surface

  • How to create a culture of belonging in business to support your community & clients

  • Ways to share more personal beliefs and values in your business

  • How to foster a culture of belonging at work when you’re not in a leadership or executive role

  • Where to connect with LaTonya

  • SXS Rapid Fire

Meet LaTonya

"As founder of The Change Coaches, LLC I work with C-suite/executive leaders and their teams where human connection and cultural change really happen: below the surface. I am a credentialed coach, author, and sought-after keynote speaker who has inspired audiences all over the world. My team and I help our clients create cultures of belonging and motivating environments while amplifying the “only ones” at work so they feel more valued, heard, and engaged.

Through years of experience at Fortune 500 companies and in higher education, I’ve developed a unique evidence-based approach to diversity, equity, inclusion, and belonging (DEIB). I built my career working in HR, talent management, and learning & development at GE, Abbott Laboratories, AbbVie, and other corporations. I returned to the world of higher education to teach and take on progressive leadership roles at the University of Illinois’ Gies College of Business. I have channeled my lived experience as a queer woman of color in corporate America and an academic leader into wisdom and strategic insight, which I have used to coach leaders at organizations such as Google, GE, Survey Monkey, The New York Times, and several nonprofits. Some of the words that my clients have used to describe me include approachable, non-judgmental, inspiring, creative, unique and insightful (to name a few).

I am the current President of the True Star Youth Foundation board, which is a digital marketing social entrepreneurship company run by youth of color that recently received a Google Impact Award. I received a peer-nominated award for most inclusive HR influencers in 2019. The Change Coaches, LLC also recently earned national certification as a Minority Business Enterprise.

And I’m not done learning yet! I am always expanding my knowledge and practice of somatic coaching so I can integrate mindfulness, somatic coaching, positive psychology, and more into day-to-day coaching. My book Leading Below the Surface: How to Build Real (and Psychologically Safe) Relationships With People that are Different from You will be out in the Fall of 2021."






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