093. The brand archetypes model that every business needs to stand out & get chosen in your market


093. The brand archetypes model that every business needs to stand out & get chosen in your market ft. Jennifer Kem, CEO and founder of Master Brand Institute


Listen On: Apple Podcasts | Spotify

Who else is a huge fan of personality quizzes? From Myers-Briggs to Buzzfeed’s Harry Potter Sorting Hat, we’re huge fans. So when we learned about Jennifer Kem’s brand archetypes, we couldn’t wait to learn more about her process for building more reach and creating more impact with her brand archetypes


As you’ll hear, Jennifer is a San Francisco Bay Area-based brand building and leadership expert who gets entrepreneurs seen, heard, and paid for being themselves! She is the creator of the Master Brand Method: a framework to develop powerful brand archetypes that win customers’ hearts. She uses the Master Brand Method in strategic consulting for emerging entrepreneurs to celebrity brands like Oprah Winfrey Network, Steve Harvey, and more.


What she is most passionate about is her legacy project: Femmefluence, a platform that supports women leaders to fully rise into their influence and affluence, so they can make an even greater impact in the world. She built multiple multi-million dollar businesses, overcome so many obstacles, including losing those businesses, and so much more.



You don't want to miss:


How to attract clients using your “femmefluence”
Jennifer’s breakdown of a “brand duel” between Coke and Pepsi
Importance of a brand archetype
How to discover and use your own brand archetype to obtain more dream clients


Resources from this episode:



Show Notes:

  • "I'm a tasty seasoned chicken" - Jennifer's background in marketing & advertising

  • The ups & downs of Jennifer's entrepreneurial career and how she bounced back

  • The one question you need to ask your mentor

  • Jennifer applies her brand archetype strategy to multipassionates

  • How to stand out in your market

  • 5-steps to higher client conversions

  • Where to connect with Jennifer


Don’t forget to leave a review/comment and let us know how we can support you during this time.


About Our Guest: Jennifer Kem

Meet Jennifer Kem, a San Francisco Bay Area-based brand building and leadership expert

who gets entrepreneurs seen, heard, and paid for being themselves!


Jennifer is the creator of the Master Brand Method: a framework to develop powerful brand

archetypes that win customers’ hearts, leveraging Jennifer’s 20 years of corporate experience and her launching of multiple companies.


She uses the Master Brand Method in strategic consulting for emerging entrepreneurs, celebrity brands like Oprah Winfrey Network and Steve Harvey, and major corporations including Verizon, Blue Cross Blue Shield, and Bank of Hawaii. What she is most passionate about in her work today is her legacy project: Femmefluence, a platform that supports women leaders to fully rise into their influence and affluence, so they can make an even greater impact in the world.


Jennifer serves up straight talk wrapped in love, because she understands entrepreneurs’

challenges: She built a retail business and became a millionaire at 32, only to lose it all in

the recession two years later. She is now the successful owner of three million-dollar

brand-building businesses and the mother of three children.


Connect with Jennifer:




Connect with us!

visit | instagram | podcast | pinterest




#SHExSHINES #podcast #theshexshinespodcast #sxspodcast #womenspodcast #businesspodcast #entrepreneurpodcast #multipassionate #businesscoach #inspirationalwomen #womenownedbusiness #copywriting #instagramcoach #instagramtips #mindset #salestips #contentplan #personaldevelopment #confidenceroutine #howtobuildconfidence #growthmindset