098. The afraid don't get paid: secrets to selling in the DMs ft. Candace Chatman


098. The afraid don't get paid: secrets to selling in the DMs, ft. Candace Chatman, DM Sales Coach & Business Strategist


Listen On: Apple Podcasts | Spotify

You know we have a true love for the DMs as a marketing strategy since it IS how we met! And you might be thinking….wait…I can’t sell in the DMs. That’s scammy right? Well, as today’s guest says…”The afraid don’t get paid.”


We sit down with the expert on this topic, DM sales coach Candace Chatman. Get ready to learn her marketing model, a combination of strategy and emotional intelligence, to begin making $$$ with the DMs. You’ll want a pen and paper for this one, because Candace is giving you a mini coaching session in selling high & low ticket offers, how to get the timing right with your messaging, and making sure you’re not being a “hey girl” spammy DMer. Let’s dive in!


You don't want to miss:


To DM or not to DM: people who leave comments
Consent based marketing
Taking your sales from stories to DMs
What to do with people who just “heart” and “LOL” your content
The IG features you’re missing out on to spice up your DMs


Resources from this episode:




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About Our Guest: Candace Chatman

Candace Chatman has turned her passion for serving others and monetizing her expertise into a successful coaching business.


Coaching Experience Candace has coached women and men nationally and internationally. She was previously a Leadership Coach within Carly Fiorina's Unlocking Potential program where she personally mentored mid-level and senior-level professional women in areas of leadership development, self-awareness, and diversity and inclusion.

Since then, she has founded several coaching programs that support clients in creating offers around their expertise and passion, elevating their communication skills, and selling directly on social media through connections and conversations.


Sales Expertise Candace has partnered and worked for some of the largest technology companies in areas of Sales and Marketing. Before she went full-time in her coaching business, she worked for one of the world's leading data analytics companies in B2B sales and spearheaded the creation of their Events and Marketing business.


Speaking Engagements Candace has been featured in CBS, NBC, Yahoo Finance, Fox, Chicago Weekly, etc. She has also spoken at local events sponsored by Visa and 3Pillar Global on a variety of topics ranging from the advancement of women in technology to elevating personal branding and creating online businesses.


Connect with Candace




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