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Create IG Captions that Captivate

Ok, queens, who else has been here before: You’ve got the perfecttttt flatlay or #ootd post...

...but your brain blanks on what to say🤷🏼‍♀️⠀

In this #SXSFriday5, we’re sharing some tips on crafting those IG captions to help your audience pause during their scroll to see what you’ve got to share!⠀ ⠀ 1. 📖 Focus On Storytelling. // Rather than try to create something from nothing, document what’s going on in your day or life, or something that happened + what you learned from it. Tell your friends & followers your story!⠀ ⠀ 2.❓Ask Questions. // This usually leads to more engagement, because you’re involving your audience! Plus, who doesn’t love the perfect opportunity to share their opinion?!⠀ ⠀ 3. 🔎 Put the Most Important Information First. // Don’t leave us guessing or scrolling through 5 paragraphs to figure out the main message. Grab their attn first thing!⠀ ⠀ 4. 📣 Use A Call-to-Action (aka CTA). // This can be a question, a poll, or asking for a like or follow to another social account. Doesn't matter where you put them, but you definitely want to use them! ⠀ ⠀ 5. 👯‍ Relate to Your Followers. // Relatable captions can spark conversation. Think of situations you & your followers have both experienced that’s consistent with your theme/biz/message. Ex: having tons of clothes in your closet but nothing to wear, meal prepping, graduation nerves, etc ...⠀ ⠀ ⠀ YOUR TURN! What caption tips do you have to share with your community? ⚡️ Share below! And be sure ask us your questions here, or slide into our DMs with your tips! We love sharing your ideas that help other women in biz shine! ⠀⠀


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Photo c/o The Shine Studio

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