The Crown Diaries: SXS Founder Retreat Weekend with Alex & Anna Laura

Photoshoots, Rent the Runway, weddings, late night meetings... and tacos

Welcome to The Crown Diaries, an SXS look at the real-life experiences of women running businesses, crushing their career, and rocking their passion projects. For each Crown Diary, we ask one woman to provide a behind-the-scenes account of “a week in the life”: where did she go, what did she do, who did she meet? Read on to find out!

Interested in submitting a Crown Diary? Contact us.

The Crown Diaries: Alex & Anna Laura, Founders of SXS

ABOUT US: @shexshines

Alexandria Russell


31, Philadelphia PA

Anna Laura Sommer (@AnnaLauraSommer)

29, Austin, TX

MISSION: SXS is a platform for female professionals, entrepreneurs, & the in-betweeners to develop their professional and personal goals, share their knowledge and skillset, and connect them with their local fierce crew through large- & small-scale real-time events, workshops, and classes, as well as digital courses, content & girl talk. We believe in fostering a sense of community, inclusion, and support...with a glass of champagne in hand.  #SHExSHINES

ADDITIONAL DEGREES/CERTIFICATIONS: Anna Laura: Certificate of Clinical Competence, Masters of Speech Language Pathology, ACE Personal Training Certification, ACE Health Coach Certification Alex: Certificate of Clinical Competence, Masters of Speech Language Pathology

FAVORITE SETTING TO WORK: Anna Laura: While I love a coffee shop vibe, I've been loving my office in our new Texas home! Alex: I love working in pajamas from underneath a fleece blanket.

FUN FACT: Anna Laura: I recently rescued a dog while in Peru, and he's just come to live with us in the US! Alex: I was in the Girl Scouts up until senior year of high school. I also had dreams of being a Broadway star!

BUSINESS or LIFESTYLE MEMBERSHIPS/COURSES: Anna Laura: The SHE x SHINES Academy, Class Pass, The American Speech-Language Hearing Association Alex: The SHE x SHINES Academy, Rent the Runway, The American Speech-Language Hearing Association, The Medical SLP Collective, Les Mills OnDemand

You can keep up with SHExSHINES new events, Academy courses, business and career tips, and girlboss inspo by joining our GirlTalk email list! Stay in-the-know here.



Anna Laura: Up bright and early this morning, and out of the house by 4am. I check in for my 6:30am flight to Dallas. Once there, I grab a hazelnut almo