
Business is hard, especially when you're doing it yourself.
Lonely. Confusing. Overwhelming.
You've been bouncing from one idea to another, struggling to find your focus. You think you know who you want to serve, but for some reason you're not able to find them or connect with them online or IRL.
You feel like you're lacking clear direction and support, and without that, you don't see how you can connect with and grow the community you dream about. A community who is as excited to hear from you, as you are to show up for them.
You're wondering,
"Does anybody want what I have to offer?"
"Am I going to confuse people with this idea?"
"Is anybody listening...do they even care?"
Girlfriend, you are so not alone.
"No one has time to Google ALL the things. Thank you ladies for making it easy & fun to connect with women who are all pursuing entrepreneurial passions. So happy I found you two to help me go from idea & doubt to small steps & action."

Jaennika J.
SXS Coaching Client & Member
Healthcare Admin & Leader +
Host, Essential & Empowered Podcast
Growing a community around your business can feel intimidating and leave you with squirrel brain... we know. That's why we are here to help you gain
clarity, focus, plus save you time & energy
with our signature 3-Step Clarity Equation
Using our 3-Step Clarity Equation, we will help you to define what makes your business unique + how to build an engaged, bey-hive worthy community that loves what you’re about. We've helped dozens of multipassionate entrepreneurs go from squirrel-brained to finding what makes them shine, attracting a community that is excited to hear what they have to offer!
More about Anna Laura & Alex

After connecting on Instagram, Anna Laura (an introverted serial entrepreneur and award-winning brand photographer) and Alex (a multipassionate career woman with a passion for entrepreneurship), these women realized the need for more real talk around the highs, lows, and strategy of growing a business, and true community. They joined forces and created SHE x SHINES, which has since evolved into the SHE x SHINES community, events, a top podcast, and cable TV show.
The SXS founders are here to help multipassionate business owners like you lay a strong foundation, gain clarity, and take action... with a glass of champagne in hand!

"Anna Laura & Alex helped me form more focused and targeted messaging for my brand. The 2:1 call... was icing on the cake as I got to receive custom feedback and live a Q&A session. Fabulous and extremely valuable experience all around!"

Holly S.
SXS Coaching Client & Member
Healthcare Strategy & Operations
at Skinner Solutions
"If you haven’t had a 2:1 session with our lovely hosts Anna Laura & Alex, I highly recommend it. They helped me narrow down my target audience and I updated my mission statement to fit, and I feel so much more focused now."
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Sharana C.
SXS Coaching Client & Member
Forensic Scientist & Beauty Enthusiast,
Self Care Community for Women in STEM
"This is truly amazing and I appreciate all of the details. I can't wait to put this plan into action. :) Thanks for taking the time to meet with me virtually and to share all of your knowledge. It means a lot to me!"

Olivia B.
SXS Coaching Client
Acute Care SLP & Content Creator @medslp_collective
how does it work?
In your Strategy Session, we will help you identify the specific details of the unique community you're excited to show up for and who craves what you have to offer.
We love helping multipassionates just like you, turn all your “crazy ideas” into a simplified business that you can talk about with more ease and less overwhelm. Be prepared to walk away with the confidence to talk to anyone about your business without the “deer in headlights” look.
Here are some things others have come to us for...
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Why is my community not growing?
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How much should I be charging?
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What should I name my community?
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How can I turn my current following into customers?
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How do I manage my business while juggling the other roles in my life?
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How can I connect with my dream client?
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How can I market my business with more ease?
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How can I combine my ideas into a cohesive business plan?
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How can I leverage my existing community to create more income?
what's included?
60-MINUTE CALL with Alex & Anna Laura
- typically $295/hour -
On your call, you'll take part in a private 2:1 strategy session to determine your community to reach your business goals. You’ll have the opportunity to ask questions, dive deeper, find focus between your ideas, and receive valuable feedback.
PERSONALIZED ACTION PLAN WORKBOOK
- value: $325 -
A goal without a plan is just a wish. Following your call, you'll receive a personalized Action Plan to break down your Champagne Dream (aka that big vision you have for your life) into manageable & achievable steps
- buh bye, overwhelm!
VIDEO RECORDING OF YOUR CALL
- value: $210 -
While notetaking is encouraged, if you missed something or want to go back for review, you'll be able to whenever you'd like! Immediately following our conversation, you'll receive the video recording of your call.
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